Customer Email Marketing
Emails can be used to generate sales, enhance customer engagement, acquire customers, create brand awareness and reward customer loyalty. For existing clients and customers, email marketing emphasizes communication and awareness.
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What is customer email marketing?
Simply put, email marketing refers to the use of email communications in a marketing strategy to reach specific business goals. Campaigns to onboard new customers, reengage inactive customers, or drive customers from lead to conversion all have unique goals and approaches.
Benefits of email marketing
Email marketing allows you to regularly stay in touch with customers and website visitors. Proven buyers also appreciate being kept up-to-date with the latest products and promos. Studies show it costs five times more to acquire a new customer compared to retaining an existing customer.
Types of email marketing campaigns
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Welcome Messages
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Anniversary or Birthday Messages
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Limited Time Offers
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Promotions or Sales
